The Start Down Podcast 
Like Socks On A Rooster 
3 Ways to Know if You’re Working Hard to Fail or Succeed
We know how important hard work is to achieve success, but we also know that road is filled with obstacles and failures. Many people have great ideas and don’t put the work in to make them succeed and go to the next level. We also see many people work hard on a terrible idea and succeed due to sheer hard work and determination. Then there is that third group, no matter how hard you work, you just may have a bad idea, bad product or missed your window and all the hard work in the world won’t get you to where you need to be. So how do you know when you’re working hard to fail or succeed?
How you know you’re working hard to succeed:
- A steady flow of new customers and employees
The first major sign your working hard toward success no matter how much you fail, or stumble is you are growing as a business. How do you know your growing? You have more customers consistently coming in, both new and repeat. The old saying is true, sales cures all. A great idea that is not selling is not succeeding so don’t kid yourself. That being said your probably also hiring new contractors and employees as well to help carry the load.
- You feel overwhelmed and like you have too much work to do
Customers and/or clients come to you regularly, you finally have a team helping carry the load, you must be maxing and relaxing, nope! The next sign your working hard to succeed is you feel overwhelmed and like you have too much work to do. More people, more problems, but these are good problems. Now you are seeing if you have the right systems in place and processes that people can follow to help your business run like a well-oiled machine. More customers means more demand, and most likely you are still figuring it out. As long as the clients keep paying, and customers keep coming in, you are on the right track.
- The Market is paying attention to you, and you are aware of your competition
For a while you may have been the new kid on the block, and every said how cute and interesting you are. Now that you are making waves, your competition is not only paying attention to you, they are contacting you, copying you and if you are really doing well they may even threaten or sue you. Sounds crazy but these are all good things, you are also aware of who your competition is in the market place, and how to compete and take market share from them if necessary.
How you know you’re working hard to fail:
- You are not growing, and it is “hard” to find customers
Many products and services hit the market with the best of intentions. You may even have tested, done focused groups and have your friends and family give you the green light. That being said once your product or service hits the market people are not buying, or they are not hiring you to consult or deliver your service. You can blame this on whatever you want, geography, not having enough money to market or whatever great story you want to tell. At the end of the day if you are not making money, you don’t have a business, you have a hobby. If you’re still a one man show, and only making a few sales, you many need to look at expanding the team, or shut it down.
- You feel overwhelmed and like you have too much work to do
Yes, failure can also feel overwhelming and you can be working really hard. Many entrepreneurs have worked hard on several projects that fail, before finding the ones that succeed. This is very often due to the fact that you are constantly putting out fires. The few customers you have are not happy, your software is not working and you don’t have enough money. This is usually the most difficult thing because you have been told that you will hit hurtles and make mistakes, but you have to know when to call it quits and move on to the next thing.
- The market is NOT paying attention to you, and you are NOT aware of your competition.
Haters are going to hate, and if they are not you should be worried. Yes, even the most successful businesses today at one point were underestimated. If no one knows who you are, or they know you and are not worried, you have to ask why? With no sales and no one knowing you, that is not a good sign. Many businesses that are working hard to fail are consistently saying, “There is no one that does what we do!”. Even if on one does exactly what you do, there is competition for peoples’ time and attention, and you need to know how to grab it. As original as you are its important to know your competition and make sure they know you!
The most important thing is to remember its ok to fail. Most people don’t hit a home run their first at bat, and that is ok. Sometimes it is best to walk away from a failing business and look for the next thing with the lessons learned. Remember to be honest with yourself and look at the signs around you, they won’t lie.
